We are passionate about helping our clients reverse the curse of failed strategies and increase the odds of success of their strategy – time and time again

Christelle Espinasse

Christelle Espinasse is the CEO and Founder of inSTRATEGIA™, a strategy consulting boutique implementing commercial strategies across the Asia-Pacific region and Europe. 


The mission of inSTRATEGIA™ is to increase the odds of creating sustainable businesses through purpose-driven, innovative and successfully implemented strategies.


Christelle is highly effective and solutions-oriented, with a proven ability to drive transformational change and deliver results. She has an established track record of successfully:


- leading major strategic and operational projects across multidisciplinary and international teams – at all organisational levels with S&P500 and FTSE100 clients (especially within the Asia-Pacific region); and


- coaching C-level and other senior executives to take their leadership to the next level and accelerate performance.


Christelle's experience of more than 20 years includes “branded” strategy consulting (including with PwC Strategy Advisory Services) and in-house experience, working as Chief Strategy Officer (including for Royal Bank of Scotland's Global Markets and Banking, as a Managing Director and Regional Head of Strategy for Asia-Pacific). 

She understands the flaws of both strategy practices and has first-hand experience of the issues she helps her clients address. She has a unique ability to 'connect the dots' in ways that help businesses take broader perspectives, expand their opportunities and deliver long-term results.

She offers a combination of strategic, commercial and financial skills (Master in International Buisness Management and Chartered Institute of Management Accountants qualified), in addition to strong interpersonal and communication competencies.


She is a certified coach for both teams and individual executives with Marshall Goldsmith Stakeholder Centered Coaching. She holds a Certificate in Corporate Governance from INSEAD and is a Fellow of the Hong Kong Institute of Directors and a Member of the Australian Institute of Company Directors.

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