Strategy failures have become the norm, regardless of industry or size – 90% of businesses fail to implement their strategies successfully on a consistent basis.

“Strategy” has now become a buzz word – everyone at all levels across all businesses talks about “strategy” – but few are actually implementing it, let alone successfully.

Evidence reveals repeated patterns of irrationality, inconsistency and incompetence in strategic decision-making: mergers routinely fail to deliver expected synergies, strategic plans are not implemented successfully and large investment projects are completed over budget and late – over and over again.

Now is the time to "do" and execute strategy differently and to become part of the 10-percenters that implement their strategies successfully.

Strategy matters – In an increasingly uncertain and fast-changing world, the success of every business in creating and sustaining value for the long-term requires a distinct and compelling purpose, as well as a continual anticipation and assessment of relevant market changes. This, in turn, should drive a clear, distinctive and cohesive set of rigorously selected, mutually re-inforcing choices, and an action-based road map to ensure effective and smooth execution. If defined and implemented properly, strategy becomes alive and part of the organisational DNA.