Companies seeking to escape slowing growth in their core businesses often sabotage themselves by chasing new markets without critically evaluating if or how they can win. They spread resources evenly across multiple projects rather than targeting a few projects with the potential to win big.
Viewing strategy choices through four lenses—financial performance, markets, competitive advantage, and operating model—can help companies debias their strategic dialogues and make big, bold changes.
More from McKinsey’s article.
