Strategy, unlike macroeconomics, has never been about averages. Strategy is about defying the powerful forces of commoditization and reversion to the mean by being exceptional in some way.
The need to think about the world in de-averaged terms and avoid becoming average oneself has never been more urgent than it is today. It is therefore a good time for leaders to remind themselves of the necessity and art of defying averages.
Find out more in this article from BCG.
