There’s always new strategy related coming out, and most of it’s not very good. So rather than looking for the next musing, it’s probably better to be thorough about what we know is true and make sure we do that well.
Here are ten timeless tests can help you kick the tires on your strategy, and kick up the level of strategic dialogue throughout your company:-
1. Will it beat the market?
2. Does it tap a true source of advantage?
3. Is it granular about where to compete?
4. Does it put you ahead of trends?
5. Does it rest on privileged insights?
6. Does it embrace uncertainty?
7. Does it balance commitment and flexibility?
8. Is it contaminated by bias?
9. Is there conviction to act on it?
10. Have you translated it into an action plan?
Find out more in this article from McKinsey’s article.
